Image courtesy of nytimes.The latest offering from Warner Brothers, Harry Potter and The Deathly Hallows, opened this weekend to 330 million dollars in worldwide box office sales. The $125 million in domestic box office sales were the second highest opening for a Harry Potter film ever (adjusting for higher ticket prices) and serves to validate the year long marketing push by the studio to present the film as darker and for both a family and adult audience than its predecessors.
25% of the audience was from the 18 to 34 age demographic, which was the most from this demographic for an opening weekend amongst the Harry Potter series. The Franchise has made close to $6 Billion worldwide over the course of its 7 movie run, and will conclude this summer with the second part of its final installment in 3D.
In the latest piracy episode to effect a major blockbuster film, about 36 minutes of the film leaked onto the internet a week prior to its release. Although the incident is being looked into, it appeared to help the film rather than hinder it, an interesting development in a day and age where studios are becoming more anxious about piracy and the effect of free online access to their product.
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