One of America’s favorite pastimes and most celebrated dates of the year, Super Bowl Sunday, is also the catwalk for American brands and advertising. With a reported price tag of $2.8 to $3 million dollars for a 30-second spot, the serious exposure and ability to make an impact on American culture cannot be missed. Looking to make a big impact on the scene this year with its brands is PepsiCo.
Adage.com is reporting that PepsiCo has been expanding its purchases of Super Bowl spots, giving the soda giant a total of seven. Last year, PepsiCo purchased a minute for Frito-Lays while giving 3-4 minutes to its beverage brands. This year’s primary campaign for them will be the PepsiMax and Doritos “Crash the Super Bowl.” The rumor mill is churning out the idea that the seventh spot could be going to the up and coming Brisk Ice Tea brand. With a reported bump of 4 points to taking a 14% share of its market, this could be a major catalyst launching the brand into a market dominant position.
The recent Brisk campaign has been using clay-mation style figures that were popular in the ‘90’s featuring the product and an A-List celebrity. The first spot featured Danny Trejo talking his hit movie “Machete” while invigorated with the power of Brisk. Their most recent spot released today (Jan. 14) has Ozzy Osbourne promoting their product. The company says it has a couple more A-List Celebs inline and we could see them revealed during Super Bowl Sunday.
The original article can be found here.
The “Machete” spot can be found here.
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