Thursday, April 7, 2011

Snacks Triumph Over Cars In First Quarter Creative Rankings

Ace Metrix, which tabulates popularity rankings for advertisements, released the first quarter results of 2011. In it, the rebounding auto industry didn't make the impact they would have hoped. Not a single car commercial appears on the top 10 (the Chrysler Super Bowl ad comes closest). However, Snicker's Peanut Butter Squared candy took the top spot along with three other Mars commercials, showing that sweets are making an impact with viewers.

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